Email Marketing – Communicating With Your Clients

Posted by: admin  :  Category: E-Mail


E-mail marketing is something that is viewed by many as not being important and by reading this article we hope to provide you with valuable information that will encourage you to start communicating with your exciting clients on a more regular basis.

Keep your clients informed

Many marketing experts say that it costs six to seven times as much to sell a new customer as it does to resell to an existing customer. That’s why sending newsletters to your customers makes so much sense. If you keep in regular touch with them, your customers will think of your business first when it’s time to make another purchase or when a friend asks for a recommendation.

To succeed, newsletters must offer valuable information, and they should be short and to the point. In general, short, frequent newsletters containing timely information are preferable to longer infrequent newsletters.

Newsletters should provide just enough information to encourage your customers to contact you or visit your place of business to learn more. Try to provide something for everyone in your newsletters. Including a variety of short articles in each issue increases the chances that at least one article will be of great interest to your audience.

Choose topics to include in your newsletter


Write from your customer’s point of view. Newsletter success comes not from writing about what you want to tell, but what your customers want to know. When planning each issue of your newsletter, think in terms of categories. Make a list of the types of information your customer base would find most useful. Then try to include an article from each category in each issue. For example, your list might include:

Affordable Hosting

Posted by: admin  :  Category: Web Hosting


Choosing affordable hosting can be daunting. Due to the large number of web hosts on the internet today, selecting any hosting company, never mind an affordable one can be a nightmare. Do a search for “web hosting” with the quotes around the keywords on Google, and it’ll return over 5 million! That doesn’t mean there are 5 million web hosting providers but there very well could be at least 1 million! So you can see there are a lot of web hosts. How can you choose an affordable hosting company that will meets your needs?

Affordable hostingis generally thought to be a hosting service that is below $10 per month, thus making it affordable to most people. Typically most companies offering affordable hosting only offer one year plans. Most affordable hosting companies tend to quote you the monthly fee you would pay if you divided the annual fee by 12 months. Bear this in mind when you are comparing one company with another. Another thing to check for is the setup fee. Do they charge you a setup fee to get started?

The first place to start evaluating affordable hosting companies is their own home page. This should give you an indication of their professionalism? How easy is it to find all of the information you are looking for? Make sure you have a look at their contact information. What information do they give? Do they list a physical address, an email address and a phone number to contact them? If they don’t provide any contact details, do be careful. If you run into problems setting up your website, which does happen from time to time and you have no proper contact information, how are you going to get the problem resolved if you can not contact them?

Does theaffordable hosting  company provide a free phone number for you to contact them? You don’t want to be paying long distance call costs to them if you need to get them on the phone about a problem or concern you have. A free phone number also suggests their willingness to deal openly and honestly with their customers.

Choose an affordable hosting company that offers a good guarantee. Generally most affordable hosting companies don’t openly publish their satisfaction guarantees. You have to do some digging and look in their terms of services agreement to find out what they do with regard to giving you back your money if you are not satisfied. If in doubt you should continue your search.

You have spent time and money getting your website ready. The last thing you want is for the affordable hosting to have long or many down times. So check what their uptime guarantee is, the guarantee refers to the amount of time the server is live and running your web pages. An uptime guarantee of 99% means that the host guarantees that their servers will be up and operational 99% of the time. Over the course of one year, 99% uptime would represent a downtime (the one percent) of around 87 hours in a year or an average of 7 hours per month. An uptime of 99.9% would involve only 8 hours of downtime for the entire year.

There are a lot more other factors you could consider, but one other really important one is after sale service. What kind of resources do they make accessible for you? Check out if the affordable hosting company offers free scripts. What type of marketing tools if any do they have and can make available to you? What kind of help for setting up your account can you expect from the affordable hosting company? It is crucial that all of these areas are taken into consideration.

Just because a company offers an affordable hosting service, doesn’t mean you necessarily have to compromise on features, quality or service. All three will only be found, however, if you make sure to do your homework to find an affordable hosting company that is right for you and fulfils your needs.

Reverse Email Look Up

Posted by: admin  :  Category: E-Mail


How many times have you received a request from an unknown email address to be part of your chat line on the Internet. By using a service called reverse email look up, you can now find out who this person is before deciding whether or not to add the person to your friend list. Many people have a way of getting access to files on your computer through this avenue, so it is wise to check the emails before you provide that access.

A reverse email look up works the same way as a reverse phone number look up. You simply enter the email address into the search area and find out who this person is. It is unlikely you can do this type of search through a free site because these sites usually have only what is available in the telephone directory. The cost of signing up for the service is relatively inexpensive and can save you thousands of dollars in identity theft.

When you check out the owner of an email address in this manner, you will get loads of information that you don’t expect. You will certainly find out the person ‘s name and address, but you will also find out the telephone number, fax number and cell phone number. You can also delve deeper and get vital information such as birth, death, marriage and criminal records.

In short, you will receive a full report on that person that will contain the person’s place of employment, and links to Internet activity. At one time, this service was only available to military personnel and those involved in law enforcement. Now it is available to anyone and with your subscription, you have access to unlimited searches. The annual fee is quite reasonable and comparable to other types of insurance you have on your home and property. If you think of this service as a protection for yourself and your family, it will really pay off with the information you can obtain.

You don’t have to purchase any software to install on your home computer. You simply log onto your service and conduct the search. Since you can do this in the comfort of your home at any time of the day or night, you won’t have to speak to anyone or even tell anyone that you can conduct such types of searches. It is perfectly legal and there will be no traces back to you to alert someone you are doing a background check on them.